Powerful Marketing Tools to Achieve a Premium Price

Max Impact: Leveraging the Digital Age to Sell Your Whakatāne Real Estate

The first few weeks your property is on the market are the most crucial. Buyers actively seek out ‘fresh’ listings, and our strategy at Ray White Whakatāne is built on maximising this initial excitement. This focused, high-impact approach ensures your home—whether it’s a seaside apartment in Ōhope, a lifestyle property near Edgecumbe, or a modern build in Coastlands—gets seen by every potential buyer.

Our statistics confirm that the entire pool of “in-market” buyers hits a new listing almost instantly. This means we must act decisively to secure top offers quickly.

The Digital Wave: Capturing All Buyers Instantly

In today’s market, every successful sale starts with exceptional online exposure. Our commitment is to ensure your property achieves maximum reach across both domestic and global platforms.

Strategic Online Exposure

Your property will be actively marketed across Ray White’s powerful network and all key independent property portals, reaching thousands of buyers looking for homes for sale in Whakatāne:

Digital Acceleration Tools

Talk to your agent about optional upgrades to supercharge your listing:

• Targeted Social Media: We use strategic social media optimisation to target specific demographics—reaching buyers interested in selling property in Coastlands or investment properties in Edgecumbe based on their online behaviour.
• 3D Walkthroughs: Providing an immersive 3D experience allows buyers to accurately recall and fall in love with your home’s layout, increasing the quality of enquiries.
• Real Estate Website Upgrades: Premium placement and larger advertising space on major portals keep your property visible above the competition.
• Videopunch Integration: Seamless video integration across platforms captures buyer attention in the most engaging format.

The Crucial Foundation: Pricing and Presentation

To avoid the risk of ‘stalling’ (where a listing remains unsold and depreciates in the buyer’s mind), two factors are absolutely critical during the first few weeks:

1. Correct Pricing Strategy

Your home must be priced correctly—or, ideally, marketed without a price (e.g., Auction or Tender). An incorrect initial price deters the crucial first wave of buyers, leading to “psychological depreciation” and often a lower final sale price. Our expertise ensures your pricing strategy is perfectly aligned with the current Whakatāne property market.

2. Premium Visual Assets

Before your listing goes live, we invest in the best to ensure that first digital impression is flawless:

• Premium Photography: We engage expert property photographers to capture the best light, space, and warmth of your home. Great photography is fundamental to generating high online engagement.
• Professional Copywriting: Expertly crafted, engaging sales copy highlights the most desirable features of your property, instantly capturing buyer attention across all platforms.
• Detailed Floorplans: Including a computer-generated floorplan is non-negotiable. Properties with floorplans receive significantly more enquiries as they allow buyers to accurately visualise the space after an inspection.
• Graphic Design: Our in-house designers ensure all marketing materials—from digital ads to print brochures—are presented professionally and consistently with the trusted Ray White brand.
• Styling & Furniture Hire: We can connect you with professional home stylists to enhance your property’s presentation, often resulting in a far better sale price.

Core Marketing Products: Local Visibility

Beyond the digital sphere, our traditional marketing is locally focused to draw in buyers driving through Whakatāne and its suburbs.

• High-Impact Signboards: Our specially designed picture boards showcase your property 24/7, catching the attention of local buyers and indicating a serious, professional sales campaign.
• Prime Window Display: Our centrally located Ray White office window display attracts significant foot traffic, ensuring your listing is seen around the clock.
• A4 Colour Brochures: Professionally produced brochures are available at open homes and our office, providing buyers with a lasting, detailed overview of your property.

Want to see how our targeted, digital-first strategy will deliver the best result for selling your property in Edgecumbe or Ōhope? Contact our sales team today for a personalised discussion and a digital, interactive booklet detailing our full marketing offering.